Projects
Levi's Japan
Gentemann’s team at McCann-Erickson Worldwide took on the task to drive more traffic to Levi’s outlets and create awareness of Levi’s accessories and other denim products like the Levi’s Denim Jacket.
By linking with the Stones “Voodoo Lounge” album and sponsoring the tour, Gentemann’s team solidified Levi’s position as the top jeans brand. Levi’s sponsored the tour and used a Stones’ track “My Love is Strong” in all promotional TV spots.
The promotion mechanics were designed to drive consumers to Levi’s stores. With a purchase the customer could register to win one of 25 “Voodoo Lounge” Levi’s tour jackets.
The 25 winners came to the Stones’ concerts throughout Japan where the band members signed the jackets for the winners with the top Japanese press present at each show.
Coca-Cola International
This client's work took me around the globe working on all aspects of the brand's marketing efforts. From promotion to brand television, from packaging to sponsorship, even gaming, Coca-Cola's teams always challenged me to think outside the box.
Visa International
Gentemann engineered the Visa 16 country sponsorship of the Bond movie, “Die Another Day”
The sponsorship included a sweepstakes in each country for card usage, key usage promoted was ticket purchases to the movie using a Visa Card. Prizes included brands featured in the Bond classic like Aston Martin and Omega Watches.
VISA Promotional TV Spots ran prior to the previews in every theater. A customized TV spot was created using Pierce Brosnan as James Bond. The spots aired on TV from Tokyo to Sydney and in theaters as well.
Visa’s 300 million plus card holders in Asia received statement stuffers that included information regarding the promotion and the new movie.
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